The Internet Offers...

What can the Internet offer you as a vehicle to start a  business, whatever you choose it to be?

Let us give you a brief case study.

When we first got started on the Internet back in 1996 our goal was simple.

Our major client, a business products manufacturer, wanted to aggressively capture a greater share of their "niche market" and create more opportunities for their products.

Simple enough! But ---- They wanted to do it with a drastically reduced Marketing and Advertising budget.

We helped them accomplish their goals goals by moving from traditional advertising and communications methods to cutting edge technology available on the Internet.

First step was converting a 500,000+ direct-mail prospect database to email addresses so we could slash printing and postage costs, and time it took to reach the prospects with special bulletins, trade show announcements and new product introductions.

Next Stephanie designed a super web site with plenty of resources and we included the url in all communications.

Traditional advertising in magazines, directories, yellow pages, and trade shows were dramatically reduced and the primary focus became getting visitors to the web site.

We eliminated huge printing costs by providing downloadable literature and other sales materials at the web site so prospective customers and the national sales force could access it immediately whenever they needed it.

Communication to the national sales force turned to emails, plus online newsletters& sales tips, speeding the process and slashing mailing and phone costs.

And, an added bonus. Because the Internet knows no geographic boundaries and opens up opportunities Worldwide the company has now exported products to Australia, Japan, Germany, Russia and France.

There were so many other benefits we could go on and on for hours, but we are sure you have the point.

You can do all these things, and more, when you commit to a home-based business. And, you can do it without huge investments in offices, inventory, personnel and all the other basics required to start a traditional  bricks-and-mortar company.